Everything I Know About Selling Agency Services.
Yours Free the Day You Start Your HighLevel Trial.
$7,873 of training, systems, done-with-you build and coaching. All of it opens the moment you start.
Build an agency that sells systems, not your hours, with recurring income and the time to take care of your family. Start your free trial or upgrade through my link, on any plan, and it's all yours: training, snapshots, a done-with-you build, weekly calls with me and my team, and R6 AI running your prospecting, sales and delivery.
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Already on HighLevel? Upgrade through my Agency Unlimited or Pro link and you get all of it too.
Disclosure: ServicesThatScale.com is an Affiliate of HighLevel and gets compensated if you invest in HighLevel through our links.
Watch: what you get and how to use it
Mike Cooch, Founder, Services That Scale
Learn from someone who's done it
Inc. 5000 Fastest Growing Companies
Services sold to small businesses
Exit from a recurring revenue business
HighLevel affiliate
Years selling services to small business
Read this before your trial
HighLevel Won't Fix the Wrong Agency Model.
Most new HighLevel agencies get the software, then use it to do custom work for demanding clients. Same hours, same thin margins, more logins.
Do the math. Ten clients at eight hours a week each is your whole week. Client eleven breaks it, and the week you take off is the week the revenue stops. That's not a business. It's a job you can't quit.
The model that works isn't SaaS and isn't a traditional agency. It's selling marketing systems built on assets and automation, not time and talent.
Get it right and the revenue recurs whether you're at your desk or at your kid's game. That's the income and time freedom to take care of your family, instead of feeling trapped by the business you built. Everything below exists to get it right from day one.
The agency trap
Custom work, billed by the hour
Revenue is capped by your calendar. Every new client costs you more hours than the last one.
The STS model
Productized systems, sold once, delivered on repeat
Build it once inside HighLevel, sell it repeatedly, and let automation carry the delivery.
From the co-founder of HighLevel
“Mike is the person I would sign up for if I was building an agency today. He's always had the absolute right idea: creating that middle ground between selling a tool and selling a service, and creating something that scales.”
Shaun Clark
Co-Founder, HighLevel
Everything included
Here's Exactly What You Get During Your Free Trial
Everything you need to launch your agency and design, sell, and deliver productized, automated, high-margin recurring-revenue services - built on systems and software, not hustle.
Everything unlocks immediately · Cancel anytime
From $3K to $500K a month*
“We just crossed $500,000 a month in recurring revenue, three years after I first got on Mike's office hours calls. I genuinely owe a lot of that success to [Mike], especially those calls. Once a week I could ask him whatever my biggest bottleneck was, and then go solve it.”
Kai Stone
Founder, Stone Systems
He went from $3,000 to $500,000 a month working with us, on about 1,300 clients at a $297/month core package. Getting to that first $3,000 took him eight months.
The six premium programs
Six Programs Worth $6,485.
Yours the Day You Start.
One clear plan for selling recurring systems instead of hours, whether you're landing your first client or scaling the agency you already have. It's all here: the complete system, a done-with-you build, the AI that runs it, done-for-you content, every course we make, and a room full of people keeping you going.
Program · The flagship
The High-Leverage Agency
Most programs teach you to cook. This one hands you the franchise.
Everything I used to build three multi-seven-figure services businesses, rebuilt for HighLevel.
- The complete system:the model, sales, marketing and delivery systems I built over 20+ years, updated as HighLevel changes, plus training on running R6 AI inside it.
- Two live calls every week:me on strategy, prospecting and growth; Josh and the team on implementation.
- The sales and marketing library:my Attention Engine, Facebook ad templates, sales training, scripts, the R6 Marketing Audit and 44 content templates.
- Ready-to-use snapshots:R4 Sales System, SaaS, Birthday Marketing, Missed Call Text-Back, Reactivate + Resell, 5F Cycle and more.
Program
LaunchPad
Done-With-You
A system only pays once it's built. My team builds it with you.
The fastest way to start generating revenue and learn HighLevel at the same time.
Most new agencies lose months to setup. Which offer? What does the site say? How do the automations connect? My team gets into the work with you and builds it.
- Your agency website, built with your brand and messaging, not a template you have to finish yourself.
- Your sales process, configured and ready to take a lead from first contact to signed.
- Your first service packages, designed so they're simple to sell and profitable to deliver.
- Private technical support and training from our team while you're getting up and running.
- The LaunchPad community: other first-time agency owners working the same path, from "I want to run an agency" to "I'm ready to onboard my first customer."
20+ Years of Selling Experience.
Loaded Into an AI That Runs Your Agency.
I spent 20+ years selling and delivering marketing services and building the playbooks behind them. All of it now lives inside R6 AI, running in Claude or any AI of your choice. $997 value, yours free.
You know you should research every prospect before you reach out. You never do. It takes too long. That's the gap this closes. One operator now delivers what used to take five people.
Watch the full R6 AI demo. Cold prospect to signed client to 90-day results review, in 15 minutes. Real output, no edits.
What R6 AI Does For Your Agency
What's in the package
- The R6 Audit: 54 scored questions across all six R's, with the scoring and package recommendation guide
- R6 Master Sales Playbook: the full four-stage sales process, plus the introduction script
- The full R6 AI skill layer: Claude skills and playbooks as plain markdown files, so they run in any AI, plus the setup guide
- And eight more: the Agency Delivery Playbook, Service Package Designer, strategy call script and deck, core capabilities definition, snapshot mapping guide, HighLevel audit tool spec, the LaunchPad path for new agencies, and the Fast Start package guides
Questions people ask
"Isn't this just a prompt pack?"
No. Prompts give you generic output because there's nothing behind them. R6 AI runs on the R6 Framework, my complete sales process, the 54-question audit, the delivery playbooks and the objection library. It's executing a system that already built multi-million dollar services businesses.
"Which AI do I need?"
Claude, or any AI of your choice. R6 AI is a set of Claude skills and playbooks written as plain markdown files, so they work just as well in ChatGPT, Grok or whatever you already use. Your account, under ten minutes to set up.
"I'm not good with AI."
You don't need to be. In the demo, Josh gave one-line instructions: "I want to prospect to coffee shops," "write me the sequence." The system asks the questions. You answer.
"I already know how to sell."
Good. This removes the eight hours of production work between knowing what to say and having something to put in front of them.
"I'm brand new."
Then this is the unfair advantage. You start with 20+ years of experience built in.
R6 AI is included free with your trial
Program
Content Delivered
Do the marketing you tell your customers to do, without hiring a marketing team.
Fresh content for your own agency, every month.
The marketing you keep putting off because you're busy delivering for clients. We produce it for you.
- Blog posts written for your agency and ready to publish.
- 30 days of social posts each month on marketing, small business growth, new technology and the topics your buyers care about.
- Newsletters to keep your list warm without writing them yourself.
Program
The VIP All-Access Pass
Once you're in, you never buy anything from us again.
Stop buying courses.
Every foundation course we've built in sales, marketing, service delivery and strategy is yours. So is everything we produce from here on.
- Everything we've already made, included the day you join.
- Everything new we produce, included as it's released. No upsell email, no "founding member" price.
- Every update to existing programs, so what you have stays current.
- Built from experience, not theory: these are the systems behind three multi-seven-figure service businesses, not a course from the latest agency guru.
Program
Moguls Mastermind
A higher level of access to Mike, the team and the training.
Start HighLevel through my link and the room opens up.
It's the same community you join on day one, with more access to me, my team and our training once you're a HighLevel customer under Services That Scale.
- Preferred access to me and my team inside the 1,428-member private community.
- The Growth Operating System: the toolkit I've used to build seven-figure businesses in four different industries.
- Live virtual bootcamps for sales, lead generation and service delivery, held throughout the year.
- Early, discounted access to in-person events, which are small and hands-on, so seats go fast.
I signed up for HighLevel through his affiliate after seeing the incredible value he provides. His bootcamps and the Moguls forum have been invaluable resources, giving me the clarity and confidence to take action.
Meredith Johnston · STS customer
The full stack
$7,873 in Bonuses and Programs.
Yours For $0.
Your cost
On top of the HighLevel plan you'd be paying for anyway
Everything unlocks immediately, on any plan. Or use the 30-day Pro/SaaS trial.
Already have HighLevel? Upgrade with my Agency Unlimited or Pro links and you still get all of it.
I even went as far as wrestling our GHL account away from another affiliate just so we could get direct access to Mike and his training. And honestly? Best decision ever. It's been three years since and we haven't looked back.
Charles Musselwhite
Agency owner, 15+ years
Fair question
Why Am I Offering This Much
to Get You Started?
Because HighLevel is a true game-changer for agencies. It's the one tool you need to automate, sell and deliver services with scale and profitability. Here's what it lets you do:
Automate your business
Run your own sales and marketing on HighLevel's integrated CRM and automation tools.
Deliver automated services
Design, sell and deliver high-margin services built on the platform instead of your calendar.
Resell done-for-you services
HighLevel's own marketplace fulfils Facebook ads, Google ads and social posting under your brand, so you can sell services you don't deliver yourself.
Offer high-margin SaaS
White label the platform and sell it as your own, at prices and margins you control. Unlimited sub-accounts, so each new client is margin instead of licence cost.
And yes, there's something in it for me.
I'm a HighLevel affiliate, so HighLevel compensates me when you start through my link.
But the agencies that stay on HighLevel are the ones that learn the right model early. Not the ones that burn out on custom work and cancel three months in. So the fastest way for both of us to win is for you to start with the playbooks, not spend six months figuring it out alone.
That's the whole deal. No catch.
- Mike Cooch
Results
Agency Owners Who Learned the Model First.
Agency owners who followed the playbook, in their own words.
I've spent 25 years teaching Fortune 100 sales teams how to sell. When I launched my own agency, I didn't reinvent anything. I followed Mike and Josh's R6 sales and delivery process exactly, and in 18 months I went from wanting to launch an agency to $28,000 a month in recurring revenue.* If someone with my background uses their playbook, that should tell you something.
David Mentzel
Founder & CEO, SalesGenesis
What I have learned from Mike is very simple: how to plan for growth, how to execute for growth, and how to manage that growth in my business.
Nehal Kazim
Founder, Amplify Agency
You don't have to be smart to get INTO business, but you'd better get smart quick to STAY in business. That's what Michael Cooch's training has allowed me to do, win clients and deals for almost a decade.
Clarence Fisher
Founder, TulsaIM
Mike, your no nonsense, no ego, no hyperbole approach is so refreshing in this sea of offer hyped flim-flam. On top of that your knowledge, teaching and materials are on point.
Mark Persaud
STS customer
I came to Mike for business advice. We identified that I was using a failing business model and he helped me turn my business from a liability to a valuable asset!
A-T Williams
STS customer
After having spent multiple 10s of 1,000s of dollars on other people's courses and trainings, Mike's common-sense, strategically-framed teachings have been THE 'Aha!' moment I've been seeking for over a decade in the marketing industry.
Amar Chauhan
STS customer
Net Promoter Score from past attendees. For comparison, Apple scores around 46.
Who you're learning from
I Don't Teach Theory.
I Run the Model I Teach.
I'm Mike Cooch. I've spent 20+ years selling marketing services to small business owners and building the delivery systems behind them. Not theory, not a course. 20+ years of sitting across from business owners, finding out what makes them say yes, and figuring out how to deliver it without the whole thing falling apart in week one.
Three multi-seven-figure recurring revenue businesses
Built three, sold one for a multi-seven-figure exit.
Inc. 5000, three years in a row
Grew my agency to $300K/month in recurring revenue in 18 months.* Recognized as a Best Place to Work in multiple cities.
One of HighLevel's top 10 affiliates
The HighLevel team has used my advice to help shape the tools agencies use to take the right approach.
On stage with the HighLevel team. Top 10 affiliate, and the playbooks behind $50M+ in services sold.
Inc. 5000 Award Winner
“Thank you Michael Cooch. Your training, coaching and guidance over the years has been instrumental in our continued growth and success.”
Josh Nelson
CEO, Plumbing & HVAC SEO
What happens next
Three Steps and You're In.
Start your trial through my link
Any HighLevel plan, or the 30-day Pro/SaaS trial. Already on HighLevel? Upgrade through my Agency Unlimited or Pro link.
Get your login email
Your login details for the community and every course, sent straight to your inbox.
Introduce yourself and start
Say hello in the community so Mike and the team know you're there, then begin with the Fast Start training.
Ready to start?
The Trial Is Free. The Bonuses Are Free.
Starting Alone Is the Expensive Option.
There has never been a better time to deliver agency services to small businesses. The tools are cheaper, the automation is better, and the demand hasn't slowed down. Start or upgrade on any plan and all 14 bonuses and programs ($7,873 worth) are yours today.
Start Free Trial →Upgrading? Use my Agency Unlimited or Pro links and still get everything.
Start the Trial. Cancel Any Time.
No Countdown Timers, No Fake Scarcity.
Everything opens immediately. Start through my link on any plan and all 14 bonuses and programs are yours that day. No waiting period, no unlocking things later.
Cancel any time and pay nothing. It's HighLevel's trial. If it isn't for you, walk away without a charge.
You get me, my team and the community from day one. Not after you've been a customer for three months.
Build your agency with us, or don't. No hard feelings either way.
"Everything [Mike] has shared is incredibly valuable and always 100% ethical. He helps you set realistic expectations while pushing you to achieve more and grow your business."
Josh Dunn · STS member
I'd start now. But if now isn't the right time, we'll be here when you are. All the bonuses, all the material, same community.